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Purported false claims bring almost $1 million in costs.
March 10, 2015
By: Melissa Meisel
How bright can one go with whitening toothpaste? According to authorities in China, just so far. Reports say that Procter & Gamble's Crest has been fined $963,000 (6.03 million yuan) for false advertising. The company used photo-editing software to present the teeth-whitening effect in a recent television commercial, according to the news. Chinese reports say this is the biggest fine of its type on its record....
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